Oil & Gas Segment Marketing Manager III jobs at Hewlett-Packard Co
Direct development of value proposition and positioning for the HPC business in the Upstream Oil & Gas market segment * Develop innovative/ breakthrough Oil & Gas marketing strategies/plans and execute plans with relevant sales force * Design and drive an integrated current and future solutions offerings across the whole Oil & Gas ecosystem based on customer needs, internal products/ services and external partner offerings within industry and segment context * Identify and prioritize key ecosystem partners and drive technical and business alignment with our product/ services offerings by leveraging our partner ecosystem * Lead/manage cross-functional/cross-organizational teams in the development and execution of marketing long-term strategies and plans.
Qualifications
Education and Experience Required:
* Experience in, or selling/marketing to Geosciences or Engineering customers
* A bachelors or graduate degree in geosciences, sciences or engineering, or related field preferred; Master of Business Administration (MBA) desirable
* 10+ years marketing experience
Knowledge and Skills Required:
* Recognized subject matter expert and thought leader in Upstream Oil & Gas and HP offerings/strategies
* Mastery knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments
* Mastery knowledge across marketing mix and vehicles
* Strong partner focus, including experience with partner marketing
* Excellent written/oral communications and analytical skills
* Excellent interpersonal skills; ability to build, manage and influence virtual teams
* Excellent negotiating skills
* Ability to interface effectively with all levels of management and functional disciplines
* Excellent influencing, consensus-building and conflict-resolution skills
Critical Competencies to Drive Business Results:
Relationship Marketing
Fosters relationships directly with selected customers to maximize the value they contribute
Customer-Specific Propositions
* Uses insight to develop custom product and service propositions for key segments
ROI Tracking & Reporting
* Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Marketing Basics
* Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
Marketing Resources
* Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
* Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
* Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
* Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
* Develops methods for supporting innovation and change across the organization
Problem Solving
* Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution


